eMarketer.com highlights the August 2015 data released by Emogi about U.S. internet users emoji use. Interestingly, most U.S. internet users have adopted the use of emojis in their communications at some point. Seven out of ten users use emojis to express what they are thinking - an icon more easily expresses a person's emotion than the words can and it helps understand the correct emotion. The question I found intriguing in this article was that if "emojis help internet users make themselves understood, can they do the same for brands?" Could they do the same for libraries? Is there a way libraries can utilize emoji icons to allow patrons to interact with the library, services, or collections? Perhaps it could help identify the differences in patron attitudes and behaviors depending on age, gender, geography, and other demographic factors as depicted in the latest study by the Book Industry Study Group: Digital Content in Public Libraries: What Do Patrons Think?
See the other article from eMarketer.com: Who Needs Words When You Have Emojis?